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Service 03
Lead scoring & ranking
Your sales team's time is the scarcest resource in the building. A lead scoring model makes sure it goes to the leads most likely to close, ranked by evidence instead of instinct.
What we build
- Propensity-to-convert models trained on your own closed-won history: which signals actually predicted the deals that landed.
- Calibrated scoring: not a mystery number, but deciles your team can act on. "Top 10% closes at 4x the average" is a sentence a sales manager can use.
- Routing rules: hot leads to your closers within minutes, nurture-track leads into automation, dead weight out of the pipeline.
- AI qualification agents for messy inbound: agents that read the enquiry, ask the follow-up, and hand sales a qualified summary.
- Delivery where your team lives: scores pushed into your CRM, a live scoring endpoint, or a simple ranked sheet if that's what actually gets used.
How we build it
- Define what "converted" means. Closed-won, booked call, signed retainer: one agreed target, or the model optimizes the wrong thing.
- Unify the lead data. CRM, forms, ad platforms, email engagement. The signal is usually scattered across four tools.
- Train the propensity model. Gradient boosting or logistic regression against your history, benchmarked against your current rules.
- Calibrate and translate. Raw probabilities become deciles and thresholds with a written playbook: who to call today, who to nurture, who to drop.
- Integrate and measure lift. Scores land in your workflow, and a dashboard tracks the only metric that matters: are scored leads closing at a higher rate?
- Monitor drift and retrain. Markets shift. The model watches its own accuracy and tells us when it needs refreshing.
Proof: our qualification agents automated 60% of the manual lead workflow for a national home-services brand and lifted conversion 23%. We also built and deployed a self-serve lead model builder so a marketing team could train scoring models without writing code.
How many good leads died in your pipeline last quarter?
Send us a rough picture of your lead flow. We'll tell you what a scoring model could realistically change.
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